{"id":373,"date":"2019-12-15T19:52:34","date_gmt":"2019-12-15T19:52:34","guid":{"rendered":"https:\/\/ginkgoumbrella.com\/?p=373"},"modified":"2020-08-22T12:36:25","modified_gmt":"2020-08-22T12:36:25","slug":"futurecraft-loop-phase-2","status":"publish","type":"post","link":"https:\/\/ginkgoumbrella.com\/?p=373","title":{"rendered":"Adidas FUTURECRAFT.LOOP PHASE 2:"},"content":{"rendered":"\n<p>&#8220;As soon as we\u2019d\u00a0received\u00a0the Generation 1 shoes,\u00a0we were able to start Phase 2.\u00a0We collected the shoes, recycled them, kept them in our supply chain and ultimately remade the\u00a0recycled material into\u00a0new running shoe components.\u00a0The material is melted and developed into new pellets,\u00a0which\u00a0are heated to form new components including the eyelets and outsole.\u00a0Virgin\u00a0TPU material is used to create the remaining components of the midsole and upper. The remade and\u00a0new\u00a0materials are fused together to\u00a0create\u00a0Generation 2: a\u00a0running shoe in a blue colourway,\u00a0that remains one material and\u00a0is\u00a0still\u00a0100% recyclable for the next generation.\u00a0So,\u00a0this\u00a0is where we are today:\u00a0launching the next generation of\u00a0<a href=\"https:\/\/news.adidas.com\/Tags?tags=Futurecraft\">FUTURECRAFT<\/a>.LOOP and one step closer to a consumer reality\u00a0\u2013 all in the space of just eight months.\u00a0A first for adidas&#8221;.\u00a0\u00a0 <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/news.adidas.com\/running\/futurecraft.loop-phase-2--how-we-re-finding-away\/s\/43c42bf2-73ca-4ccb-930b-5ac5b6637a76\">https:\/\/news.adidas.com\/running\/futurecraft.loop-phase-2&#8211;how-we-re-finding-away\/s\/43c42bf2-73ca-4ccb-930b-5ac5b6637a76<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"adidas futurelooop\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/B3XiL7E_2KU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;As soon as we\u2019d\u00a0received\u00a0the Generation 1 shoes,\u00a0we were able to start Phase 2.\u00a0We collected the shoes, recycled them, kept them in our supply chain and ultimately remade the\u00a0recycled material into\u00a0new running shoe components.\u00a0The material is melted and developed into new pellets,\u00a0which\u00a0are heated to form new components including the eyelets and outsole.\u00a0Virgin\u00a0TPU material is used to[&#8230;]\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10221536779342215_279185795515506":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[17,19],"tags":[],"_links":{"self":[{"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/posts\/373"}],"collection":[{"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=373"}],"version-history":[{"count":9,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/posts\/373\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/posts\/373\/revisions\/435"}],"wp:attachment":[{"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}