{"id":470,"date":"2020-07-23T09:31:01","date_gmt":"2020-07-23T09:31:01","guid":{"rendered":"https:\/\/ginkgoumbrella.com\/?p=470"},"modified":"2020-08-22T12:35:56","modified_gmt":"2020-08-22T12:35:56","slug":"customers-are-willing-to-pay-a-premium-price-for-sustainable-products","status":"publish","type":"post","link":"https:\/\/ginkgoumbrella.com\/?p=470","title":{"rendered":"Customers are willing to pay a premium price for sustainable products"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img data-opt-id=568077126  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/assets.weforum.org\/editor\/oP5rAyW4sci4rEyfKvV5fisPQSQlnlmOCnTXNPtasVk.png\" alt=\"Nielsen's survey results showed consumers' increasing willingness to purchase sustainably around the globe               \"\/><\/figure>\n\n\n\n<p>&#8220;In 2015, polling group<a rel=\"noreferrer noopener\" href=\"https:\/\/www.nielsen.com\/us\/en\/press-room\/2015\/consumer-goods-brands-that-demonstrate-commitment-to-sustainability-outperform.html\" target=\"_blank\">\u00a0Nielsen surveyed 30,000 people in 60 countries around the world<\/a>. They wanted to know what influences the way consumers feel about brands \u2013 and how those feelings impact buying behaviour.<\/p>\n\n\n\n<p>The survey found that two-thirds of respondents would happily pay more for sustainable goods.&#8221;<\/p>\n\n\n\n<p>Source: world economic forum website <a href=\"https:\/\/www.weforum.org\/agenda\/2018\/09\/sustainability-is-now-mission-critical-for-businesses-heres-why\/\">https:\/\/www.weforum.org\/agenda\/2018\/09\/sustainability-is-now-mission-critical-for-businesses-heres-why\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;In 2015, polling group\u00a0Nielsen surveyed 30,000 people in 60 countries around the world. They wanted to know what influences the way consumers feel about brands \u2013 and how those feelings impact buying behaviour. The survey found that two-thirds of respondents would happily pay more for sustainable goods.&#8221; Source: world economic forum website https:\/\/www.weforum.org\/agenda\/2018\/09\/sustainability-is-now-mission-critical-for-businesses-heres-why\/<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10221536779342215_279185795515506":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/posts\/470"}],"collection":[{"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=470"}],"version-history":[{"count":1,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/posts\/470\/revisions"}],"predecessor-version":[{"id":471,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=\/wp\/v2\/posts\/470\/revisions\/471"}],"wp:attachment":[{"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ginkgoumbrella.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}