“The survey was conducted by the Boston Consulting Group and includes responses from more than 15,000 U.S., Europe and South America consumers.
Key report findings also include a majority of consumers who identify as environmentally aware, with more than two out of three consumers citing environmentally friendly, recyclable packaging as important. And of the 74% who said they would pay more for sustainable packaging, nearly one-fourth are willing to pay for an increased cost of 10% or more.”