“In 2015, polling group Nielsen surveyed 30,000 people in 60 countries around the world. They wanted to know what influences the way consumers feel about brands – and how those feelings impact buying behaviour.
The survey found that two-thirds of respondents would happily pay more for sustainable goods.”
Source: world economic forum website https://www.weforum.org/agenda/2018/09/sustainability-is-now-mission-critical-for-businesses-heres-why/