Continued is a digital retail platform that allows fashion brands to facilitate takebacks, renting and reselling products.
From Danish Design Centre “Designing the irresistible circular society”
Continued offers an all-in-one resale solution that enables fashion brands to
integrate circular retail models like rental or peer-to-peer resale. Their full-service
solution is a white-label digital platform that is easily integrated into a
brand’s existing sales channel and skinned according to its visual guidelines.
The platform is a turn-key ecosystem that monitors the afterlife of customer
and product behaviour and helps the brand to understand how to stay relevant
on the journey – and monetize on all activities.
Continued’s mission is to create a new consumption model in the fashion
industry that:
• reduces resource consumption
• matches consumer behaviour
• demonstrates that sustainability is good business
• extends product life and thus minimizes vulnerability to global events like
COVID-19
Recirculating clothes is the most efficient way of reducing the fashion industry’s
footprint. Continued has helped many international brands implement
circular retail in their core business.