Circular economy for beverages packaging

Through high return rates, an innovative supply chain and closed-loop recycling of beverage packaging.
From Danish Design Centre “Designing the irresistible circular society”

“So far, they have managed to ensure one of the highest return rates in the world. 92% of all deposit marked beverage packaging sold on the Danish market are returned by the consumers. 90% of the collected bottles and cans are
recycled in a closed-loop to new bottles and cans. Furthermore, the packaging fees paid by the breweries and importers have been lowered by 58% over the last four years; for some specific packaging, there is no fee.
Circular economy is Dansk Retursystem’s core business. In the near future, the aim is to obtain a circular economy for 99% of all beverage packaging – environmentally (bottle-to-bottle and can-to-can) and economically (no fees).
It will require ongoing stakeholder involvement in the innovation of an even more efficient and user-friendly deposit system with the highest environmental performance.”