Does plastic have a soul?

Does plastic have a soul?
From Danish Design Centre “Designing the irresistible circular society”

Wild Studio asks how mountains of waste and floating islands of plastic can be seen instead as a colourful, precious raw material just waiting to be collected and turned into something new.

Wild Studio is uniquely placed in terms of collaborations with a closed-loop agenda and functions as the design link between the industry, the consumer and the contributor. The loop enables municipalities, institutions and larger companies to integrate their waste strategy with Wild Studio’s design concept.
In collaborations, they are able to tell unique stories from each place. Imagine having signature outdoor furniture in a university courtyard made from plastic waste from the laboratories inside? It is a new opportunity to strengthen identity through recycling.